Guest Post provided Pierre Zarokian of iClimber Social media is the new rage. It’s practically everywhere and people are talking about it while they use either for their personal or professional lives. In fact, this social media craze has caught on so much that almost every other week, there is a new social media site […]
3 Popular Web Strategies That Don’t Work
Staying to the tried and tested is often considered to be a safe choice, whether in the domain of web design or any other profession. Yet it’s also true that taking this kind of an approach will result in lackluster and at best – conventional results. ” alt=”null” /> Web design strategies – as they’re […]
10 Guidelines to Keep in Mind When Using Twitter
The objective of social media is to build a community. Much like in real life, when one spends time with an online community, there are certain rules that have to be followed. Facebook, Foursquare, Google+ and Twitter – they all have rules, and it’s in your best interests to abide by them. Not unless you […]
Common website design mistakes
For any website or online property, the priority is to keep new visitors on the site long enough to convince them to take an action. The action itself could be to purchase something, or to sign up for a newsletter. Either way, you need to ensure that the visitor does not leave prematurely. There are […]
Four critical technical SEO audits
Recently, there have been several announcements in the search space, such as improved JavaScript crawling support, AMP in search results, and the move to a mobile-first index. With all of these changes, there needs to be additional focus on technical SEO audits. Here are the most critical audits that should form the base of your […]
Should you consider colocation for your IT infrastructure?
There is no single answer, or even a series of short ones when it comes to deciding what is best for your organization. The three primary options: self-host, colocation, and cloud-hosted all have advantages and disadvantages that apply to all businesses. In this article, Rack Alley looks at the specific situations that colocation makes the […]
Google deploys mid-December search update
Google confirmed search industry observations over the last week that there was an update to the search algorithm during the middle of December. Observers began to note larger than usual shifts in traffic to certain sites. The official response from Google: “We released several minor improvements during this timeframe, part of our regular and routine […]
Small business social media strategy
Most small business owners are too busy to run their own social media campaigns. Instead they hand it out to an intern or outsource it. For smaller businesses this can be a mistake. There is no other media that gives a business owner access to its customers like social media. Know your customer Social media […]
Four mistakes to avoid on your website audit
Ranking on search is unpredictable. Even with enough inbound links, a small change in the algorithm can move a page from the first page to the third. One of the ways to ensure that the site has done everything to ensure good ranking is to conduct an audit of the website. However, there are some […]
The four steps of inbound marketing
Inbound marketing is the other name for online marketing. It is the only effective way to market a product online and go through the entire process of attracting visitors and converting them into customers. There is a four step process to this cycle which we will look at below: Attract When it comes to attracting […]
The three types of mobile web design
There is a lot of debate in the community over the benefits of the different forms of design for mobile content. The primary options are responsive web design, adaptive design, or separate sites: Adaptive design, also known as Dynamic serving, use the same URL as the main site but serves the visitor a different website […]
Three reasons to host static web pages
Almost every site you visit on the web today are dynamic. When we say dynamic, we mean that the server generates the content you see as soon as it gets your request. Dynamic websites have a lot of benefits, mostly the ease of updating, fixing, and deploying a site. However, there are still scenarios where […]