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Archive for the ‘Internet Marketing’ Category


What marketers need to know about Google Attribution

Posted in Internet Marketing  by admin

Google Attribution was one of the biggest announcements to come out of Google Marketing Next. It is a free solution that pulls data from Google Analytics, AdWords or Double Click Search and provides a more holistic view of conversions across all these platforms. Let’s look at what this announcement means for online marketers:

What is Google Attribution?

Attribution 360 is the enterprise-level offering Google got when it bought Adometry back in 2014. You can look at Google Attribution as a simplified version of the Adometry product. Users can link their Analytics account with an Attribution account. At that point, an attribution model can be assigned to conversion events. Eventually, you can feed that data back to AdWords to inform future bidding.

What problem does Attribution aim to solve?

One of the biggest problems for both Google and advertisers is that they only see the final click interaction. For example, if a user clicks on a generic term ad in search results or on a website, but only takes action after clicking on a branded ad, then only the branded interaction shows. With Attribution, Google aims to show how mid-funnel and upper-level interactions so that advertisers do not end campaigns prematurely.

Also, by showing advertisers how upper and mid-funnel interactions affect sales and clicks, Google hopes that they will take that into consideration when bidding. Advertisers will benefit from seeing multi-platform multi-path conversion paths, but Google stands to gain more with increased bidding for generic keywords.


Sealing the Deal With a Killer Call to Action

Posted in Advertising, Internet Marketing  by admin

Written by eTargetMedia.

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The call to action (CTA) can make or break your email campaign. If done correctly, it’s the treat that convinces readers to click through to your website for more information or to make a purchase. If done incorrectly — or not done at all — people reading your email will have no interest in clicking on your email and you’ll see minimal benefits from your campaign.

So what can we do to make sure that our calls to action are as powerful and compelling as the rest of our email marketing content? Leading email marketing company eTargetMedia has a few suggestions for creating a killer call to action:

Keep Your CTA Simple: You want people to be able to quickly glance at your email and know what they need to do next and what they can expect to get out of clicking within the email. Keep your CTAs to one or two words so they will stand out.

Be Thoughtful With Your CTA Placement: There’s no “magic” rule for where to place the CTA in your email. For shorter emails, it often works best to have the CTA have prominent position at the beginning of the message. However, an eye-catching CTA in a longer email may be better served in the middle of the content to break up long strings of text.

Multiple CTAs Are Ideal: Remember that it’s great to have more than one call to action in your email message. This is especially true if you are trying to get readers to connect with you in multiple ways such as registering for your Facebook page or bookmarking your blog.

Marketing experts turn to eTargetMedia for assistance with crafting and executing high-value direct marketing campaigns. The company also offers high quality email and postal lists.


WordPress 4.1 Released on Beta

Posted in Internet Marketing  by admin

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WordPress 4.1 is expected to officially come out on the 10th of December this year. The beta version, however, has been out since mid-November in order to help WordPress drive the maximum amount of feedback before the official release.

The last major WordPress release, 4.0 Benny introduced users to an array of useful features such as an improvement in media management and a more user-friendly editing interface. 4.1 seems to be bringing some exciting additions on its own. It will introduce a brand new default theme which was aptly named “Twenty Fifteen” which is slicker compared to previous themes.

Although 4.1 is still in Beta mode, you could be looking out for some great features. Like mentioned earlier, WordPress’ new mobile-focused default theme (Twenty Fifteen) is shiny and clean. This simple design goes along the needs of 2015, giving mobile more importance than desktop. Moreover, the editor will now be “distraction-free”. You would also have the ability to directly install language packs from the General Settings. This would however be possible as long as your site’s file system is writable. The new version will also have a revamped inline formatting toolbar for images.

As for developers, they could additionally expect several improvements in terms of date, comment, taxonomy queries (including complex queries as well as querying comment) and meta. Title tags is expected to be better handled in themes. Improvements are expected to the Customizer API which would include contextual panels and sections as well as JavaScript templates.


4 Git Tips for Newbies

Posted in Internet Marketing  by admin

Among the number of benefits that Git offers, the most obvious being version control, this application helps you to become a better programmer.

And it won’t belong before you realize how little you would be able to achieve without it.

So, with that said, here are 4 Git for newbies:

#1: Begin with a simple Git Workflow

In most cases, Git is always associated with complex workflows. However, it doesn’t have to be that way because there are a number of time when simple Git workflows will do. Taking this approach means that you can add complexity later.

#2: Don’t be afraid of making mistakes

Git, for all practical purposes, is almost foolproof and which is why you shouldn’t be afraid of making mistakes. And there are a number of reasons why you should feel afraid. First, Git never deletes anything you’ve created. Second, it’s easy to undo just about anything that you’ve done in Git. Finally, every team member will have a repository cloned on his or her computer.

#3: Understand what Branching is

When you understand the concept of Branching, you should be able to keep track of a number of developments around one project quite easily. In fact, in learning more about branching, you’ll soon wonder what you would do without it. Yet it must be said that even though other version control systems use branching too, Git makes it simpler.

#4: Learn more about the staging area

The purpose of version control works better when you are able to wrap up related changes in a commit. This ensures that the changes can be rolled back while also making it easier for your colleagues to understand the natural flow of changes that you make. Since Git helps you make granular changes much easier than any other version control system and one can use the ‘staging area’ to do so.


Understanding Online Reputation Management, Three Easy Tips

Posted in Internet Marketing  by publisher

Article provided by Reputation stars

There is a lot to grasp when you start to read up about online reputation management over the Internet. This is due to the fact that online reputation management has become a very important part of growing any business online. If you are a company offering a product or service, your online reputation is going to speak volumes about the strength of your brand online and how much customers trust you in terms of what you are offering.

When thinking about ways to help boost your online reputation, there are a few tips that can really help you. The first tip that can go a long way is to start out by making sure that you purchase a domain name for your site. What this is going to do is that it is going to allow your business to have a home online where people can read about it in a reliable manner.

Second, you need to start building up a reputation and a footprint on social networks. When leveraging social networks, you are going to be able to reach out to your customers so that they can read about specials that you may be offering, as well as about fellow customers who want to discuss their experiences with your business.

Finally, by utilizing search engine optimization tools, you can be sure that the results that appear for your business when searching online are the results that you want customers to see.

In the end your online reputation can make all of the difference between turning a potential customer into a sale or turning them away to a competitor. Putting the work in will ensure you get the results you want. The growth of your business in the short and long run depend on it.

This article was provided by Reputation Stars.  Reputation Stars provides online reputation management and reputation monitoring services. If you have negative reviews and feedback online, visit Reputation Stars website for more details on how they can help you.


Professional Web Design Certification to Become Law by 2015

Posted in Internet Marketing  by admin

An professional web design certification for web/ graphic designers will be passed as law by the year 2015, thanks to a bill created by a New York and Texas Senator which has been passed by the Senate and will be approved shortly by the House of Representatives.

In explaining why this bill is sure to be passed, Bruck Schlumer, the Senator from New York, says, “It was fortuitous that this bill became a rider to a bill that is sure to pass. No one, would give a damn about designers but the fact is, the internet and encouraging industry innovations such as Facebook may be the only hope for the United States in a global economy.”

Simply put, this law will require designers to complete at least 100 credits of state-certified course work at a institution of higher learning. They will also have to submit a portfolio to be reviewed by a panel of six businessmen as well as six educators that will pick the former.

What this will mean, according to Schlumer, is that beginners will be excluded. However, there will be apprentice provision levels for them, most of whom are usually recent graduates.

What this also points to is that there will specific levels and pay scales for web designers and which will clearly separate the wheat from the chaff. Schlumer also makes it clear that some people will fail to meet the standards set for certification.

So, it should come as no surprise that there was mixed reaction to this announcement as web design professionals will be treated as real professionals while there will design publishers, organizations, art schools and others who might be angry at not being able to produce work that is in compliance to the standards set by the certification process.


3 Important Tips to Remember When Writing SEO Articles

Posted in Internet Marketing  by publisher

Writing an SEO article is tougher than you think. While journalists don’t really have to worry about readership, bloggers or people who write for the web have to, thanks to a reduced attention span and competitors who might have information that is better and will meet their needs, or for that matter, write better SEO articles. Speaking of writing better SEO articles, here are 3 tips that can help you greatly:

#1: Title
Put simply, your title is probably the most important part of your article since it is this line that lures people to read what you’ve written. It’s an art and one that doesn’t come easily but can increase your readership by a mile. It also helps if the primary keyword used in the body of article is a part of the title as well.

#2: Headers
Compared to some newspaper articles where the article is written out from start to end, writing SEO articles involves ‘chunking’ where you can break it up into readable sections called headers. Not only does it increase readability but it also provide opportunities to add your keywords as well.

#3: Keywords & Related Keywords
Speaking of keywords, an important aspect of SEO, it’s important to fit them into the article wherever you can, making sure that it reads naturally. Another excellent practice in writing an SEO article is to add a few related keywords across the article. Not only will this help with ranking on Google but also throw light on what you should write in your article.


3 Simple SEO Tips that can increase visibility for your Business

Posted in Internet Marketing  by publisher

If your business goes unnoticed online, spending time in building an online reputation defeats the purpose of doing so.

While Search Engine Optimization strategies, which can be quite complex for rookies, are usually suggested to improve your business’ visibility, there are a few tips that can help you get started.

So, here are 3 simple SEO Tips that will increase the visibility of your business:

#1: Create SEO-friendly Page Titles

While this might be simplest of all tips, it is, for all practical purposes, an important one. As a thumb of rule, including keywords or key phrases in your page title is the first most important thing that must be done. Also, remember that these titles and any form of text should appear natural and not just information that is punched out by virtue of a machine.

#2: Setup and write your own blog

It’s a known fact that websites that produce original content on a regular basis tend to rank higher than those who do not. One way by which you can do this is by setting up a blog and posting regular content such as a newsletter so that people can stay in touch.

#3: Encourage Product Reviews

One important way by which you can increase your website’s visibility is by writing product reviews on each page. Better still, if you customers are happy with your products, then it’s a good idea to have them write product reviews for your website. This is especially true if you have an ecommerce website.


3 Tips to Remember When Building Back Links for your Website

Posted in Internet Marketing  by publisher

Making your site search-friendly is what makes search engine optimization (SEO) such a key task when building a website.

But there’s another component known as off page optimization, involving the building of back links that can give search engines the impression that your website is trustworthy, and therefore, rank it higher in the search listings.

So, here are 3 tips, among several others, when building back links to your website:

#1: Links from Relevant Websites

Google among other major search engines give a lot of importance to websites that have links to other relevant sites. Since links to unrelated sites aren’t of much assistance to objective of Search Engine optimization, it is advisable to avoid adding such back links to your site as this won’t benefit your site in any way.

#2: Links from websites with higher Google Page Rank

If you are able to obtain back links from relevant sites that have a higher Google page rank, this automatically translates to your website being considered to be reliable by search engines – as the back links from certain websites, being ranked much higher, are already deemed to provide reliable information for certain keywords.

#3: Links from Highly Ranked Directories

Another way by which you can increase your page rank is by getting links from highly ranked (and reputed) directories such as Dmoz as well as Yahoo. One must be aware that there are definite terms and conditions that must be adhered to while selecting the most appropriate category if you want to obtain these links. It’s tougher than you think but really worth the effort.


The 7 Deadly Sins of Web Design

Posted in Internet Marketing  by publisher

For anyone who is a web designer, there are certain guidelines that can really make the difference to their work. Along the same lines, there are certain pitfalls that one must be aware in order to avoid so as to achieve success in the competitive world of website design.

So, here are the 7 deadly sins of web design that must be avoided:

#1: Lust

Originality is everything. Don’t be so caught up with your competitors’ designs that you can’t come up with anything new on your own. Your work, as with any profession, should have its own mark.

#2: Gluttony

Put simply, this sin involves adding too many unnecessary elements to a website and which could confuse the website’s message completely. So, have someone else look over your work.

#3: Greed

Probably you might find yourself financially stressed or might design website for the sake of money, but this isn’t advisable as the quality of design will suffer. Remember that web designers are artists and while greed can be a motivator, it should be what inspires you to take the project in the first place.

#4: Sloth

If you continue to use the same design for different project without challenging your creativity, it’s your reputation that suffers in the long run. Avoid the repetition of patterns when undertaking a new project.

#5: Wrath

Picking a fight with client because they disapprove of your work is bad for business. Be careful of your words and actions so as to not provoke a client into bring the project to a standstill.

#6: Envy

Envying the success that your peers have with their design and trying to copy their style is again a definite no-no. While you might like the model that they’re using, try and interpret it differently.

#7: Pride

While taking pride in one’s work is important, an inflated sense of self-importance will ensure that the design gets more emphasis than the message that the client wishes to convey. A thumb of rule is that a designer should stay anonymous through his work.