Web Page 4 Less
Web Design Blog, Tips, Articles & Advice

Archive for the ‘Web Design & Hosting’ Category


The four steps of inbound marketing

Posted in Web Design & Hosting  by admin

Inbound marketing is the other name for online marketing. It is the only effective way to market a product online and go through the entire process of attracting visitors and converting them into customers. There is a four step process to this cycle which we will look at below:


When it comes to attracting visitors, the numbers are not important. What you want is the right kind of visitors. Attracting those visitors will require high quality content distributed via tools like blogging and content marketing. SEO will make your articles and other online properties more visible. Social media will help spread that content to hopefully the right people.


Now that there is quality content that attracts visitors, those visitors need to be converted into sales leads and then into customers. The first step is to get their email address and contact details. For this proper calls to action, landing pages, forms can be used. The process should be as quick and painless as possible.


This part is probably the hardest. It involves converting those leads into customers. The toolbox here is to use CRM software, email content, and marketing automation to convert them. Different tools at different stages of the cycle is also an option.


The reason inbound marketing is successful is because it also focuses on the stage after the lead has become a customer. The goal here is by promoting and encouraging customer delight and then making them your fans.


Three reasons to host static web pages

Posted in Web Design & Hosting  by admin

Almost every site you visit on the web today are dynamic. When we say dynamic, we mean that the server generates the content you see as soon as it gets your request. Dynamic websites have a lot of benefits, mostly the ease of updating, fixing, and deploying a site. However, there are still scenarios where a static web page makes sense:

High load

When a web server generates the content on the page, the process generates a lot of load on the servers. There are ways to reduce the load, but most of them make a small difference to the load on the server. When you have a high-traffic site with very few changes, an HTML site can reduce the server cost significantly. Also, you will not need database servers and other components, just a designer, and a web server.


Another big benefit is the improvement in security that comes with a plain static HTML website. Every single platform and language has security holes and vulnerabilities. The platform needs constant updates and becomes vulnerable as soon as you miss one. However, with a static website, only the web server needs protection.


There are also cost savings from using static websites. You will use less bandwidth, server resources, and fewer servers. Also, you will only need a designer to update the site, rather than a team of engineers maintaining the CMS. A well designed static website will look no different to a visitor, and if anything will probably load faster.


The mobile first index: Content design

Posted in Web Design & Hosting  by admin

There is a lot of emphasis on high-quality long form content. The emphasis is justified; quality content will get you backlinks, traffic, and keep your visitors coming back. However, very soon, Google will bring its mobile-first index online, and your mobile pages will be the only ones that people see on mobile phones. It is going to crucial that your content is easy to read on a smaller screen.

Table of contents

The best way to show structure and improve usability for a page on a mobile screen is a table of contents. You can also add HTML anchors and use the listing as links to take the visitor directly to the content they seek.


Not many websites use proper HTML headings anymore. The combination of proper headings and a table of contents will significantly improve the usability and visual hierarchy of a page. A good practice is to use the correct order of headings when dealing with sections and sub-sections.


Tabbed content is only useful in particular instances. However, when it is applicable, it is extremely useful. You can hide content that the user does need to see right away, and the tabs can provide structure to the page.


Webmasters have an obsession with keeping people on site for as long as possible. They need to understand that if a visitor is happy and finds what they are looking for, they will always come back, even if it took the visitor 30 seconds to read it. A summary of everything in the post, right at the top can save a reader a lot of time.


Microsoft Azure Components

Posted in Web Design & Hosting  by admin

webpage4less-novMicrosoft Azure, the cloud computing platform consists of a series of different components that can be used alone but are often used together. Using each of these components as building blocks, any organization can replicate or recreate IT infrastructure online. In this article, we will look at the most used components of Azure.


This is the bread and butter of Azure. It consists of virtual machines, websites and cloud services. Virtual machines are virtual instances of a server running an operating system. Web sites are code based websites that run from the cloud and have no actual server back-end. Cloud services are similar to websites but are low-admin applications that are maintained by Azure and are ideal for large adoption services.

Data management

This is where the data is stored. Individual SQL servers can be created or they can be done one database at a time. This is also where data can be imported and exported. It is highly unlikely these will be created without front-end websites and VM’s. The limits of the databases will be set at the point of creation and some will not allow any future changes.


The final of the basic components. This is where the internal and external networking options are selected and set. Virtual networks can be created and resources such as virtual machines and databases can be assigned. This is also where VPN’s (virtual private networks) can be created and set up to connect to on-premise networks.


3 Ways to Make Web Design Intuitive

Posted in Web Design & Hosting  by admin

As designers and creative of digital communications, a number of our choices are based on how we understand our target audience.

Almost every element in web design be it text, colors, interactive interface and images is picked based on how we perceive culture too. Yet there is also another aspect: the human eye and how the brain registers what the eyes are catching.

In other words, if you understand visual design principles, this can lead to the creation of effective websites.

Here are 3 ways to make web design intuitive:

1: Design for the brain first

In order to learn proper design, it is important to learn design history first. As you will discover, all the great designers followed (or broke) the simple rules. No matter what, it was these basics that helped them to achieve fame in their lives.

It must be said that bold colors and type, placement and contrasts are what catch the eye. Also, very rarely will your target audience read all the text on the site and which is why the first two paragraphs should contain the most important information.


Of course, there are a number of these simple rules that one must take into consideration when designing a website for maximum effect.

2: The Golden Rectangle

Also called the Golden Ratio, it is a seashell-shaped figure that helps you to find the spot where a person’s eyes is most likely to pay attention to. When you understand this principle, then you can use it in website design where you place any important element (UI, call to action, text) right in that area. One excellent example is the New York Times that uses this principle on their website.

3: Master the grid

By definition, the grid is a structure that is made up of a number of intersecting straight or curved guidelines that helps one to structure content. This grid can help the designer organize graphic elements so that the eye and brain can absorb content easily. Using a tool like UXPin, one can organize graphic elements accordingly both in relation to a page as well as other graphic elements on the page. The only issue is that since this isn’t taught properly by graphic design teachers, it can be difficult to grasp.


3 Fonts in 2015 That Web Designers Can Use

Posted in Web Design & Hosting  by admin

Typography continues to dominate web design trends even if we are in 2015. In particular, designers are using typography to create big and eye-catching headers or landing pages. This is for the simple reason that these are the first things that people look at on a webpage.

Here are 3 fonts that can help you do just that as a webdesigner:

1: Mute

Clearly a san serif typeface, this font was made by Manushi Parikh. The use of this font can be both for mobile applications and user interfaces. It can also be used on homepages given that it looks precise and linear and comes across in a friendly manner too. As for the letter, they have a low-stroke contrast while the terminals end on the vertical or horizontal. This font costs about $130.

webpage4less2: Galano Classic

Created by Rene Bieder, this font is inspired by the classic grotesque style of the early 20th century. Classic geometric faces are combined with more modern proportions. The letters themselves have a few interesting details: the uppercase ‘R’ has a long stretched leg while ‘Q’ can be likened to a stylized magnifying glass. This font can be used for big headers but is just as effective with small sizes as well as long text too. The entire family is worth $200.

3: Cereal

Designed by Carlos Fabian Camargo, this family of fonts has been released by Andinistas. In all, this entire pack consists of eight families of fonts that either work in groups or independently. It’s clear that it can be used to create words that depict a warm climate. You can use this font in book covers, logos, posters, home pages or even wedding invitations. It costs about $64 upwards depending on the version you download.


4 Website Performance Tools That Can Help Speed Up Your Site

Posted in Web Design & Hosting  by admin

 photo Screenshot-3-e1407215962448_zps8x9wm7jw.png

Article write by seoscape.org.

It’s vital that your website performs at its best at all times.

Doing this involves measuring several factors. That said, here are 4 tools that can speed up your site:

1: WebPageTest

Being free, it tests the speed of your website. Browsers from locations from around the world test the website. The results throw up plenty of performance diagnosis information that proves to be useful. Apart from this, the tool also makes suggestions for improvement. Remember, the lower the SpeedIndex score, the better your site performs.

2: Google PageSpeed

This tool analyzes your website and gives it a rating on 100 for both mobile and desktop. If there are areas that it considers to be below par, it offers suggestions. Keep in mind where you use this tool in your workflow. It affects build completion time.

3: Chrome Developer Tools Audits

Chrome Developer Tools can assess web performance, thanks to its built-in auditing system. It also has improvements to offer such as unused CSS. The line numbers where you can find offending items are also provided.

Click the ‘Audit’ tab in Chrome Developer Tools. Ensure you check both ‘Network Utilization’ and ‘Web Page Performance’. Now hit ‘Run’ to get a report. Click each item to reveal files and the line numbers too.

4: Google Analytics Performance Anomaly Detection

Once your website is live, you still need to track its performance. Issues can always occur and vary in nature but will affect the speed of the site. For this, the Google Analytics’ Intelligence Events feature comes in handy. It will help you to detect poor performance and generate alerts when problems begin.



Elements of Responsive Web Designs

Posted in Web Design & Hosting  by admin

 photo responsive-web-design-a-quick-guide_zps2d0oledv.gif

The Internet took off quickly engaging into a crazy growth. Now for the last years, mobile use has experienced the same massive user explosion. Mobile internet usage is soon set to surpass general internet usage and as such companies are preparing for this boom. The growth of mobile usage poses the issue of having responsive websites that would be viewable by all users.


The basis of the responsive web design or RWD is that page should be viewable on every screen size and device whether mobile or desktop. The website should not only be viewable, it should also be intuitive and offering the same sort of experience on all supports. The RWD is often broken down in three major components, namely the flexible layouts, media queries and flexible media.

Flexible Layouts

In order to build a flexible layout, one needs to start with a flexible grid which would enable the dynamic resizing to any width, depending on the resolution of the screen. These flexible grids use relative lengths units in terms of percentages or em units. Common grid values such as the padding, margin and width would need to be declared using the relative lengths.

Media Queries

Media queries allow developers to specify various style depending on the browser or device. This enables unique styles to be applied for different user experiences. Common media types include the screen, print, tv, all or braille.

Flexible Media

Flexible media is an important aspect of RWD as it allows media to be resized and scaled as per the device and screen view from. An effective way to make media scalable is through the maxwidth property by setting a value of 100%.


Why you should be careful about posting the content on your website

Posted in Web Design & Hosting  by admin

Having your own website for your business can be a very powerful tool for you. However, you need to know that you should be careful about what you post on your website. What we are trying to say is that you cannot just post whatever it is that you want online. Especially when it comes to copyright laws, intellectual property rights, plagiarism and even libelous matters as well. These are a few factors that you may want to consider before you post content on your website. This means that you need to thoroughly screen and check whatever it is that gets published online. This means that you cannot sell fake goods, if you do so you may be facing criminal charges of unfair competition and copyright infringement. If you post content that you claim to be your own work when it is actually published by someone else, you may face plagiarism charges. And more importantly, you do not want to attack any person or business through your website as well because you will be charged with libel. And with libel, you will find that both the author and the owner of the website will be liable wherein you may face steep damages in order to indemnify any injured party that you may have attacked. So what you need to take out of this is that you need to be careful and cautious about whatever it is that you publish on the internet. Do not think that it will not come back to you.