As designers and creative of digital communications, a number of our choices are based on how we understand our target audience.
Almost every element in web design be it text, colors, interactive interface and images is picked based on how we perceive culture too. Yet there is also another aspect: the human eye and how the brain registers what the eyes are catching.
In other words, if you understand visual design principles, this can lead to the creation of effective websites.
Here are 3 ways to make web design intuitive:
1: Design for the brain first
In order to learn proper design, it is important to learn design history first. As you will discover, all the great designers followed (or broke) the simple rules. No matter what, it was these basics that helped them to achieve fame in their lives.
It must be said that bold colors and type, placement and contrasts are what catch the eye. Also, very rarely will your target audience read all the text on the site and which is why the first two paragraphs should contain the most important information.
Of course, there are a number of these simple rules that one must take into consideration when designing a website for maximum effect.
2: The Golden Rectangle
Also called the Golden Ratio, it is a seashell-shaped figure that helps you to find the spot where a person’s eyes is most likely to pay attention to. When you understand this principle, then you can use it in website design where you place any important element (UI, call to action, text) right in that area. One excellent example is the New York Times that uses this principle on their website.
3: Master the grid
By definition, the grid is a structure that is made up of a number of intersecting straight or curved guidelines that helps one to structure content. This grid can help the designer organize graphic elements so that the eye and brain can absorb content easily. Using a tool like UXPin, one can organize graphic elements accordingly both in relation to a page as well as other graphic elements on the page. The only issue is that since this isn’t taught properly by graphic design teachers, it can be difficult to grasp.
