While search engine optimization (SEO) has been around for more than a decade, many entrepreneurs are still not convinced that it is an important part of internet marketing. Does keyword research and SEO really make a difference in the world of organic search engine results? The answer is yes.

SEO companies have the tools and knowledge to help make websites more attractive to search engines and online browsers, pushing them to appear at or near the top of search results of major search engines such as Google and Bing. Why is this so important? Nearly 9 out of ten online browsers utilize search engines over word of mouth or social networking sites to find everything from local restaurants to plane tickets.

And why is ranking high in Google search results so important? Once again, Google Sites led the U.S. search market in October with 65.6 percent market share, according to the most recent data released by comScore. This means that out of the more than 18 billion searches that were conducted in October; more than 11.9 billion of those people used Google.

So whether you own a chain restaurant, a local salon, or a travel agency, chances are potential clients will be using the internet to search for your products or services, even if they don’t purchase them online.

For a business owner, a powerful SEO campaign can not only provide the business with more sales, but also save the company thousands of dollars in marketing and advertising. An SEO agency has the tools and experience to create an effective SEO campaign tailored to your business and services.

So how do you deal with customer complaints in a public forum like Facebook or Twitter?

The best way to deal with this situation is to turn it into a positive experience for the customers – which will help your business greatly as well.

So here are a few steps that will help you deal with negative feedback from your customers:

#1: Find out what the issue is
Before responding in defense, first find out why the customer has decided to leave negative feedback. In most cases, it will either be because he or she is looking for a solution or the product or service is faulty and needs to be dealt with.

However, if you feel that the comment is unjustified and isn’t legitimate, then you can feel free to ignore the message.

#2: Respond in a calm and understanding manner and as soon as possible
Whatever you do, being defensive or even deleting the comment is just not the way to go. Customers will notice this almost immediately. In responding to the message in a calm, understanding manner (if you have to) can defuse the situation but work in your favor. And if it’s serious, fix the problem immediately. When you respond immediately to negative feedback, customers will know that you do care about their business.

#3: Respond immediately and involve your customers if need be
It is a good practice to send out surveys to your customers regularly. Involving them in the process of improvement will have great benefit for their business. Also, this will eliminate the complaints that might surface publicly as well.

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This article was submitted by Submit Express. Submit Express offers SEO and Reputation Management Services. Please visit their website for more details.