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Archive for the ‘SEO’ Category

1
Jul

Four critical technical SEO audits

Posted in SEO  by admin

Recently, there have been several announcements in the search space, such as improved JavaScript crawling support, AMP in search results, and the move to a mobile-first index. With all of these changes, there needs to be additional focus on technical SEO audits. Here are the most critical audits that should form the base of your SEO audits:

Mobile web crawling

We know that the majority of traffic to the search engines are from smartphones and other mobile devices. Also, we know that Google is moving as quickly as it can towards a mobile-first index. Your next technical audit should test how your site performs with the Google Smartphone crawler.

JavaScript

It has been three years since Google’s crawlers began crawling JavaScript content. However, even with recent improvements to crawling JavaScript, there are still some limitations. The site should follow certain best practices and use specific frameworks to ensure that all content is crawlable.

Structured data

The search results pages have not looked like the traditional ten links for a long time. Now you see more and more specific answers and results at the top of the page. The only way to take advantage of that is to follow data structure guidelines. It is critical to understand how your pages can take advantage of these new features.

HTTPS

In 2016, Google announced that sites that sell products and accept credit cards without HTTPS would have a “Note secure” label next to search results. Lots of sites have prioritized HTTPS migrations and conduct checks to ensure that all pages are secure.

8
Nov

For a Great Search Plan, Seek Top Talent

Posted in SEO  by admin

Have you been hunting for the exceptional SEO company that will be the missing key component in your business’ growth plan? Great! After you’ve poured over your marketing game-plan, even with your meticulous attention to detail, it’s hard to truly cover all your bases in the ever-disruptive online world. How can you really know that you’re doing all you can to steer your business in the right direction? You start with working with real experts.

We all know that SEO, or search engine optimization, has been around for a while, but like with everything else, its practices and methods have been steadily changing, to say nothing of the inevitably dramatic upheavals that emerging technology unleashes. It’s no surprise that when new tech is at play, many businesses, even well-established ones, arrive at important market junctures completely at a loss as to how to proceed. This most certainly does not have to be you. If you’re ready to work with a reputable search engine optimization company, one that can really make a difference in the attainment of your goals, contact the best company for you — contact one heading the lists of Top SEOs. It’s your business, and it’s your present and future prosperity, so make all your efforts count!

21
Sep

Dealing With Unsatisfactory Search Rankings

Posted in SEO  by admin

Are you currently trying to find a search engine optimization company — one that can really kick into high gear the potential of your business to gain better visibility? Don’t settle for a subpar partner when you’re aiming for real results. If you value your investment, try an established firm, maybe, try www.topseos.com. Tried experts have the best chance of delivering what you’re after, no matter what arena you find yourself in. It’s time to open up new avenues of revenue, and you can do it by promoting your business online in the best way possible: high-visibility rankings on major search engines.

Power up your plan by seeking the advice of those who know the ins and outs: an SEO agency with real prowess. An agency can equip your online hub or storefront with the tools essential to search ranking success. Allow yourself to discover all that you actually need to proceed — you can choose to begin search rankings overhaul today. If you’re ready to reach the peak of your visibility potential, choose one of the smartest SEO companies available. And you already know that you don’t have to go very far to find one, just get online. Do something about unsatisfactory search rankings today.

23
Apr

How to Deal With Negative Feedback on Your Website

So how do you deal with customer complaints in a public forum like Facebook or Twitter?

The best way to deal with this situation is to turn it into a positive experience for the customers – which will help your business greatly as well.

So here are a few steps that will help you deal with negative feedback from your customers:

negativefeedback

 

#1: Find out what the issue is
Before responding in defense, first find out why the customer has decided to leave negative feedback. In most cases, it will either be because he or she is looking for a solution or the product or service is faulty and needs to be dealt with.

However, if you feel that the comment is unjustified and isn’t legitimate, then you can feel free to ignore the message.

#2: Respond in a calm and understanding manner and as soon as possible
Whatever you do, being defensive or even deleting the comment is just not the way to go. Customers will notice this almost immediately. In responding to the message in a calm, understanding manner (if you have to) can defuse the situation but work in your favor. And if it’s serious, fix the problem immediately. When you respond immediately to negative feedback, customers will know that you do care about their business.

#3: Respond immediately and involve your customers if need be
It is a good practice to send out surveys to your customers regularly. Involving them in the process of improvement will have great benefit for their business. Also, this will eliminate the complaints that might surface publicly as well.

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This article was submitted by Submit Express. Submit Express offers SEO and Reputation Management Services. Please visit their website for more details.

20
Apr

Search Engine Optimization 101

Posted in SEO  by admin

The purpose of search engine optimization (SEO) is to increase a website’s ranking in the search engine results pages. In other words, when your website is properly optimized to satisfy the search engines and your target audience, you’re rewarded with more traffic to your website, and ultimately more sales.

However, the practice of SEO involves many elements. Contrary to popular belief, it does not involve an SEO agency cluttering your website with thousands of useless keywords and links. It does making changes to your website’s infrastructure and appearance, from writing accurate page titles to improving the structure of your URLs. Sound complicated? It can be. But a great place to start is content.

The first step to creating a search engine-friendly website is offering your consumers quality content and services. Google describes quality content as, “compelling and useful content,” that will likely improve your website more than any other SEO factors. Once you have quality content featured on your site, chances are consumers will want to talk about it, and this means sharing and discussing your content with friends and family online. The sharing of quality information on the web can be done through social media services, blog posts, email, and other platforms on the web. This type of buzz can greatly improve your site’s ranking as well as your brand. An experienced SEO company can give you more advice on how to create a search-engine friendly site your customers will love.

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22
Dec

Selecting a SEO Marketing Firm: Asking the Right Questions is Crucial

Posted in Search Engine Marketing, SEO  by admin

You’re faced with the challenge of selecting a Web marketing firm to build anew or enhance your current website, and the challenge seems daunting. As you begin your search you realize that there are untold numbers of SEO marketing firms competing for your attention and your dollar. So how do you narrow the field of seemingly unlimited choices to select a company that’s the right one for you?

keyword search

Ideally, you will start by speaking with colleagues in your field about their experiences with marketing firms. From those conversations you will likely receive several referrals that can start you on your way toward selecting the best choice. Ask your peers pertinent questions about firms they have worked with. Were they satisfied with their work? Did they perform the appointed tasks on schedule? Was the price satisfactory, and did they feel that they got your money’s worth in the bargain? And most important of all, would you recommend the firm to others?

With several strong leads in hand, it’s time to figure out exactly what you hope the marketing firm you hire will accomplish. Without a clear idea of the work that must be done it’s difficult for a contractor to give you the solid time and price estimates that you need.

It’s most revealing to view and rate the marketing firm’s own Web sites, to see where their firm comes up when you use search engines. This is imperative if you’re hiring an SEO company to help you boost your profile by making a good showing in search engine results.

Analyze whether the marketing firm’s sites are well tailored to the functions that they are meant to perform. Do the sites have the look and feel of a sophisticated, well functioning package that gets the company’s point across effectively? You’ll want to explore these points to ensure that the firm is competent in landing page design.

Explore sites that these SEO marketers and page designers have created, and pay particular attention to whether or not the pages are individually crafted to fulfill the clients’ individual needs. Or do the sites have a one-size-fits-all feel. If the designer has stuffed clients into identical, cookie-cutter-like designs, then you probably should not expect much individualized attention to detail from that firm.

You must establish a budget, and in your case that process may be set in stone, or perhaps you have some flexibility. As you receive bids from various SEO marketing firms you’ll soon discover whether your initial goals can be paid for with the money allotted, or if you’ll need to pare back some of your more ambitious wish-list entries.

By all means ask each firm that you are considering for references. Since those companies have impressed your peers enough to earn a recommendation from them, you can assume that others will feel the same way. Be wary of marketing firms that decline to share references with you. Their reputation may have headed south in recent times, unbeknownst to your colleague who recommended them.

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15
Nov

The Underestimated Power of SEO

Posted in SEO  by admin

While search engine optimization (SEO) has been around for more than a decade, many entrepreneurs are still not convinced that it is an important part of internet marketing. Does keyword research and SEO really make a difference in the world of organic search engine results? The answer is yes.

SEO companies have the tools and knowledge to help make websites more attractive to search engines and online browsers, pushing them to appear at or near the top of search results of major search engines such as Google and Bing. Why is this so important? Nearly 9 out of ten online browsers utilize search engines over word of mouth or social networking sites to find everything from local restaurants to plane tickets.

And why is ranking high in Google search results so important? Once again, Google Sites led the U.S. search market in October with 65.6 percent market share, according to the most recent data released by comScore. This means that out of the more than 18 billion searches that were conducted in October; more than 11.9 billion of those people used Google.

So whether you own a chain restaurant, a local salon, or a travel agency, chances are potential clients will be using the internet to search for your products or services, even if they don’t purchase them online.

For a business owner, a powerful SEO campaign can not only provide the business with more sales, but also save the company thousands of dollars in marketing and advertising. An SEO agency has the tools and experience to create an effective SEO campaign tailored to your business and services.

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