Web Page 4 Less
Web Design Blog, Tips, Articles & Advice

Archive for the ‘Search Engine Marketing’ Category


3 Benefits of Retina-ready Websites

Posted in Search Engine Marketing  by admin

A new technological feature referred to as being ‘retina-ready’ is already in use by Apple products and is steadily being adopted by several websites.

So, what does it mean to be retina-ready?

With the emergence of responsive design, pixelation looks blurry and uglier than ever which is visible to the ‘naked eye’. This wasn’t so when web design was in its nascency but with this growing trend, one can see a smooth and high quality image or element without any distortion whatsoever.

All you need is to use CSS and JavaScript in order to get your website to be retina-ready. So, how does being retina-ready benefit websites?

#1: Sharper Images
Simply put, your website being retina-ready can be compared to high-definition on your phone, laptop and tablet. The most obvious benefit that this feature offers is sharper images. Images that would be as sharp as it would appear in print. Better still, colors would look vivid and bright as more pixels are available per square inch.

#2: About 30 million people think that your site look ugly
Almost 30 million people who have bought these Apple devices with this sharper screen feature will think your site is ugly if it isn’t retina-ready. Some of the issues that they would face pixelated images, tough-to-read text as well as a poor aesthetic overall.

#3: More detail in design
Minimalism has become popular in recent times for its ability to focus on the things that matter instead of throwing in too much. However, when a lot of more is added, in terms of design, being retina-ready means being able to view more detail in design.


6 Steps to Increasing the Loading Speed of Your Website

Posted in Search Engine Marketing  by publisher

There is no room for slow websites in this modern era of websites.

If that fact hasn’t suck in yet, here’s a stat that might get your attention: smartphone users will leave a website if it doesn’t load within 3 seconds.

#1: Compress images

The first step involves compressing your images. One way to do this is by using Google’s Page Speed plugin. Save the compressed file on to a folder on your computer and then re-upload them to replace the uncompressed image.

#2: Scale images

In order to prevent server lag that usually happens since images need to be resized, you can use Photoshop to resize images to the size in the HTML code.

#3: Use Browser Caching

Browser caching is used to cache static resources and this is for the simple reason that it reduces server lag and speeds up your webpages by a mile. In order to add caching, you’ll have to add code to the .htaccess file.

#4: Combine images into CSS sprites

CSS Sprites are large images that are a combination of smaller images, and usually 5 in number. Why this is so beneficial is because as you combine images into CSS sprites, it will reduce the number of images that are loaded on a webpage. You can use Spriteme for this purpose.

#5: Defer the Parsing of JavaScript

Another way by which you can speed up the load time of your website is by defer the parsing of JavaScript. For this, you can call the scripts at the end of the HTML document as opposed to at the beginning.

#6: Minify CSS, HTML and JavaScript

You can compress CSS, HTML and JavaScript so as to speed up their loading time. You can use ‘minifier’, a resource on the Web, to do this.


Revisiting SEO Fundamentals

Posted in Search Engine Marketing  by admin

Article submitted by Richard Yong of www.SEOBuild.net

It’s seems everyone’s on the lookout for the latest web marketing strategies. But sometimes our efforts on finding the latest and greatest online marketing techniques can make us lose sight of the fundamentals, the building blocks of SEO. This is especially true for website owners who might have never had the chance to implement proper search engine optimization strategies before jumping into the ocean of online marketing. 

Whether you need to refresh your memory of SEO fundamentals or learn the basics for the first time, here’s a list of the basic SEO techniques your website can’t live without:

Review and Analysis: Mature websites as well as infant sites require thorough review and analysis. Proper review and analysis makes it possible for site owners to discover major issues as well as areas of improvement, ranging from duplicate content issues to poor-quality links.

Keyword Research and Analysis: This basic SEO technique helps site owners create content that is friendly to users as well as search engines.

Content: Just because you’ve developed quality content, doesn’t mean it will stay fresh and relevant forever. Revisit your website content often to ensure it is up-to-date and useful to your readers.

Link Development: Another SEO basic, maintaining high-quality links isn’t a one-time deal. Continue using new techniques to improve link development, from creating quality blog postings to social bookmarking.

Tags: ,


3 Popular Web Strategies That Don’t Work

Posted in Search Engine Marketing  by publisher

Staying to the tried and tested is often considered to be a safe choice, whether in the domain of web design or any other profession. Yet it’s also true that taking this kind of an approach will result in lackluster and at best – conventional results.

Photobucket” alt=”null” />

Web design strategies – as they’re known – despite being popular don’t always work. Since the first step to true web innovation is recognizing these strategies and discarding them, here are 3 popular web strategies that don’t work:

#1: Being New and Different

What you must keep in mind is the fact that newer is not necessarily better. Well, Google didn’t invent the search engine and neither did Apple create the smartphone, digital user interface. Both these companies made it better. Similarly, trying something new with your website or product won’t necessarily always capture the imagination and get the attention of customers.

#2: Watching your Competitors

Trying to imitate or improve on what your competitors do with their business is usually another strategy that is tried by several businesses. But what if the competition is applying a strategy that is bound to fail?

The focus should really be on pleasing your customers with your website, and not necessarily outdoing your competitors.

#3: The Focus on Features and Technology

Customers usually are interested in useful products. It’s really as simple as that. Similarly, websites designed should avoid the route where technology or a list of features are the focus but continue to follow the simple paradigm of keeping the visitors’ needs in mind more than anything else.


How to Deal With Negative Feedback on Your Website

So how do you deal with customer complaints in a public forum like Facebook or Twitter?

The best way to deal with this situation is to turn it into a positive experience for the customers – which will help your business greatly as well.

So here are a few steps that will help you deal with negative feedback from your customers:



#1: Find out what the issue is
Before responding in defense, first find out why the customer has decided to leave negative feedback. In most cases, it will either be because he or she is looking for a solution or the product or service is faulty and needs to be dealt with.

However, if you feel that the comment is unjustified and isn’t legitimate, then you can feel free to ignore the message.

#2: Respond in a calm and understanding manner and as soon as possible
Whatever you do, being defensive or even deleting the comment is just not the way to go. Customers will notice this almost immediately. In responding to the message in a calm, understanding manner (if you have to) can defuse the situation but work in your favor. And if it’s serious, fix the problem immediately. When you respond immediately to negative feedback, customers will know that you do care about their business.

#3: Respond immediately and involve your customers if need be
It is a good practice to send out surveys to your customers regularly. Involving them in the process of improvement will have great benefit for their business. Also, this will eliminate the complaints that might surface publicly as well.

This article was submitted by Submit Express. Submit Express offers SEO and Reputation Management Services. Please visit their website for more details.


Selecting a SEO Marketing Firm: Asking the Right Questions is Crucial

Posted in Search Engine Marketing, SEO  by admin

You’re faced with the challenge of selecting a Web marketing firm to build anew or enhance your current website, and the challenge seems daunting. As you begin your search you realize that there are untold numbers of SEO marketing firms competing for your attention and your dollar. So how do you narrow the field of seemingly unlimited choices to select a company that’s the right one for you?

keyword search

Ideally, you will start by speaking with colleagues in your field about their experiences with marketing firms. From those conversations you will likely receive several referrals that can start you on your way toward selecting the best choice. Ask your peers pertinent questions about firms they have worked with. Were they satisfied with their work? Did they perform the appointed tasks on schedule? Was the price satisfactory, and did they feel that they got your money’s worth in the bargain? And most important of all, would you recommend the firm to others?

With several strong leads in hand, it’s time to figure out exactly what you hope the marketing firm you hire will accomplish. Without a clear idea of the work that must be done it’s difficult for a contractor to give you the solid time and price estimates that you need.

It’s most revealing to view and rate the marketing firm’s own Web sites, to see where their firm comes up when you use search engines. This is imperative if you’re hiring an SEO company to help you boost your profile by making a good showing in search engine results.

Analyze whether the marketing firm’s sites are well tailored to the functions that they are meant to perform. Do the sites have the look and feel of a sophisticated, well functioning package that gets the company’s point across effectively? You’ll want to explore these points to ensure that the firm is competent in landing page design.

Explore sites that these SEO marketers and page designers have created, and pay particular attention to whether or not the pages are individually crafted to fulfill the clients’ individual needs. Or do the sites have a one-size-fits-all feel. If the designer has stuffed clients into identical, cookie-cutter-like designs, then you probably should not expect much individualized attention to detail from that firm.

You must establish a budget, and in your case that process may be set in stone, or perhaps you have some flexibility. As you receive bids from various SEO marketing firms you’ll soon discover whether your initial goals can be paid for with the money allotted, or if you’ll need to pare back some of your more ambitious wish-list entries.

By all means ask each firm that you are considering for references. Since those companies have impressed your peers enough to earn a recommendation from them, you can assume that others will feel the same way. Be wary of marketing firms that decline to share references with you. Their reputation may have headed south in recent times, unbeknownst to your colleague who recommended them.

Tags: ,


Increase Your Rankings on Search Engines with SEO

Posted in Internet Marketing, Search Engine Marketing  by publisher

Guest Post Provided by Pierre Zarokian of Submit Express

Search engine optimization is a process wherein you place specific keywords in your articles or in your website to help you get on top of search engine rankings. If you have an online business and you want to improve traffic to make more money and to attract new customers, SEO is the answer.

One of the things that you should do to be on top of search engine rankings is to regularly monitor your current ranking. By doing this, you can protect your current standing and make necessary adjustments if needed to reach the top.

Another way for you to increase your ranking is to place keywords which relate to your website strategically on your pages and title tag. This will make you more SEO friendly. You should also be careful as to not to commit keyword stuffing to prevent the spiders from ignoring your website. In general using a keyword up to 3-5 times per 100 words is a good practice.

A very common SEO  strategy is link to your most important internal pages from your main page. This strategy will increase the traffic in your website, especially in pages where visitors rarely get in. You should also make sure that your site navigation can is spider friendly. A good practice is provide text menu links on the bottom of your site

Also, domain names with keywords in them, may have a better advantage. So if you are starting a new website, consider registering a domain with keywords in it.

Finally, don’t forget about link building. The more links to your website from external websites, the better your rankings will be. There are many things you could do to improve your links. Writing articles and submitting them to other sites for publication is one of the best ways, such as what we have done here to improve our own link building. If you have a good website which is content rich, naturally more people will link to it as well.  Consider posting articles on your website or start a blog. Press release writing and distribution is also a great idea. Not only it may result in some traffic, but it will also build some back links once you get some coverage.

Tags: ,


How to find a Good Web Design Company

With so many web designers out there it is very challenging to tell which designer or company is a good company, unless you do some research and are a little technical savvy. Here we will provide you some guidelines on how to find a good web design company.

1- Make sure the company you are picking knows exactly what you want and could deliver all the technical requirements. Often times if you pick an individual web designer, he may be good in graphic design, but not the back end development, often required for more advanced websites that have shopping carts, forms or applications. Make sure you pick a designer that is good in both or has resources to deliver both.

2-Talk to at least 3-5 companies before you pick one. Ask a lot of questions. Check their prices, features and portfolio.

3- Check to see who your competitor used. Often times the name of web designer might be in the footer of the website or may be in the source code.

4- Ask for references and their portfolio. See if they have designed similar websites to what you want in the past.

5- Check the name of the company in the search engines and use next to them words like “scam,” “fraud,” “complaints,” and “rip off.”  If any unsatisfied clients have posted anything negative about them, you may be able to find out this way.

6- Check BBB Better Business Bureau. Most companies doing business over one years should have a profile and customer feedbacks.

7- Don’t always pick the cheapest company. Make sure you feel comfortable with your designer and trust them. You may also consider a small test project first, to see how they perform. For example, you may pay them a small fee and ask for some mock ups before you actually pick them.

8- Choosing local or non-local or offshore companies, may often be a choice that you need to make. We would definitely recommend going local vs. non-local, so you can have in person meetings and you are also in the same time zone and could get a hold of your designer during business hours. However, if you are a little technically savvy or have someone in staff that is a little technically savvy, then you may consider an offshore company that could get the same job done for much cheaper.

9- There are several sites that you could post a job and designers compete and bid on your project. For example: Elance and 99designs.com. For local companies search in search engines and use words such as “web design” plus your city name. You may also look in craigslist or post an ad in craigslist.

10- Keep in mind that a web design by itself will not bring you traffic unless you do some marketing. Search engine marketing or search engien optimization (SEO) is very important. Most web designers will tell you that they will include search engine optimization in the deal. However, keep in mind that a good SEO firm will often cost much more than the price you pay to design your website. For example, for a small website design you may pay $2000, but often you may find that a good SEO company will charge you at minimum $1000/month.So if your designer is telling you that they will include SEO, find out what exactly they will include and compare it to quotes from other SEO firms. We recommend that you keep your web design firm separate from your SEO firm. We also recommend Submit Express Search Engine Marketing Services. They are a company that we used for some of our websites and they have been in business for 1998, so they definitely know what they are doing.

Tags: , , , , , , , , ,