Search Engine Marketing

Revisiting SEO Fundamentals

Article submitted by Richard Yong of www.SEOBuild.net

It’s seems everyone’s on the lookout for the latest web marketing strategies. But sometimes our efforts on finding the latest and greatest online marketing techniques can make us lose sight of the fundamentals, the building blocks of SEO. This is especially true for website owners who might have never had the chance to implement proper search engine optimization strategies before jumping into the ocean of online marketing. 

Whether you need to refresh your memory of SEO fundamentals or learn the basics for the first time, here’s a list of the basic SEO techniques your website can’t live without:

Review and Analysis: Mature websites as well as infant sites require thorough review and analysis. Proper review and analysis makes it possible for site owners to discover major issues as well as areas of improvement, ranging from duplicate content issues to poor-quality links.

Keyword Research and Analysis: This basic SEO technique helps site owners create content that is friendly to users as well as search engines.

Content: Just because you’ve developed quality content, doesn’t mean it will stay fresh and relevant forever. Revisit your website content often to ensure it is up-to-date and useful to your readers.

Link Development: Another SEO basic, maintaining high-quality links isn’t a one-time deal. Continue using new techniques to improve link development, from creating quality blog postings to social bookmarking.

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