Search Engine Marketing

3 Benefits of Retina-ready Websites

A new technological feature referred to as being ‘retina-ready’ is already in use by Apple products and is steadily being adopted by several websites.

So, what does it mean to be retina-ready?

With the emergence of responsive design, pixelation looks blurry and uglier than ever which is visible to the ‘naked eye’. This wasn’t so when web design was in its nascency but with this growing trend, one can see a smooth and high quality image or element without any distortion whatsoever.

All you need is to use CSS and JavaScript in order to get your website to be retina-ready. So, how does being retina-ready benefit websites?

#1: Sharper Images
Simply put, your website being retina-ready can be compared to high-definition on your phone, laptop and tablet. The most obvious benefit that this feature offers is sharper images. Images that would be as sharp as it would appear in print. Better still, colors would look vivid and bright as more pixels are available per square inch.

#2: About 30 million people think that your site look ugly
Almost 30 million people who have bought these Apple devices with this sharper screen feature will think your site is ugly if it isn’t retina-ready. Some of the issues that they would face pixelated images, tough-to-read text as well as a poor aesthetic overall.

#3: More detail in design
Minimalism has become popular in recent times for its ability to focus on the things that matter instead of throwing in too much. However, when a lot of more is added, in terms of design, being retina-ready means being able to view more detail in design.

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