social media marketing

10 Guidelines to Keep in Mind When Using Twitter

The objective of social media is to build a community. Much like in real life, when one spends time with an online community, there are certain rules that have to be followed. Facebook, Foursquare, Google+ and Twitter – they all have rules, and it’s in your best interests to abide by them.


Not unless you don’t mind being referred to as a Twanker or Twidiot, when it comes to Twitter…

So, here are 10 guidelines to keep in mind when using Twitter:

#1: Only Tweet when you have something good to post. Don’t just flood Twitter with post or people will just unfollow you at the drop of a hat.

#2: Avoid doing a Follow Friday, retweet it or even say thanks.

#3: No one wants to know what you are having for dinner.

#4: Avoid the overuse of hashtags by using them only when necessary

#5: Keep your tweets to about 140 characters. Of course, you can post a longer tweet, but do you think people will want to read it, being a micro-blogging site and all.

#6: Use a short username as you have only 140 characters to work with while also picking a suitable avatar.

#7: Don’t plagiarize. Period.

#8: Grammar and typos can reflect poorly on a company, especially if you’re trying to build a brand.

#9: Be very careful if you have personal and business account on Twitter. Don’t ever make the mistake of mixing things up.

#10: Ensure that respond to a direct message privately, and not publicly.



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