Social media is the new rage. It’s practically everywhere and people are talking about it while they use either for their personal or professional lives. In fact, this social media craze has caught on so much that almost every other week, there is a new social media site that caters to a particular audience.
With this explosion of social media sites, there is a need for professionals to track and monitor the effectiveness of their social media campaign.
So, here is a list of little-known social media tools that should be tried:
This tool will tell you about the reach of your tweets. Very simply, it will tell you how tweets it took to reach certain people while also giving you a number as to how many people your tweet reaches. You will also get information such as how many times you tweets have been shared by retweets or standard tweets even replies.
This open source content management system from WordPress will help you to manage your editorial team flawlessly. You can use the Calendar feature to keep track of your monthly content while also use the ‘user groups’ function to clearly organize a group of writers. This tool comes in handy for those who have a multi-author blog.
This is one of those productivity apps that not only help you to stay organized with your team using Facebook and Twitter but also it also generates reports on of your social media efforts in terms of ROI. This tool is clearly beneficial for those who need to improve their business or need to know how their social media campaign is doing.