Most small business owners are too busy to run their own social media campaigns. Instead they hand it out to an intern or outsource it. For smaller businesses this can be a mistake. There is no other media that gives a business owner access to its customers like social media. Know your customer Social media […]
Four mistakes to avoid on your website audit
Ranking on search is unpredictable. Even with enough inbound links, a small change in the algorithm can move a page from the first page to the third. One of the ways to ensure that the site has done everything to ensure good ranking is to conduct an audit of the website. However, there are some […]
The four steps of inbound marketing
Inbound marketing is the other name for online marketing. It is the only effective way to market a product online and go through the entire process of attracting visitors and converting them into customers. There is a four step process to this cycle which we will look at below: Attract When it comes to attracting […]
The three types of mobile web design
There is a lot of debate in the community over the benefits of the different forms of design for mobile content. The primary options are responsive web design, adaptive design, or separate sites: Adaptive design, also known as Dynamic serving, use the same URL as the main site but serves the visitor a different website […]
Three reasons to host static web pages
Almost every site you visit on the web today are dynamic. When we say dynamic, we mean that the server generates the content you see as soon as it gets your request. Dynamic websites have a lot of benefits, mostly the ease of updating, fixing, and deploying a site. However, there are still scenarios where […]
Three tips for making the most of a website redesign
Most organizations refresh the design of their website once every two years. This update is both a blessing and a curse. It is an opportunity to improve the underperforming parts of your site, but at the same time present the potential for making things worse. Here are three tips for making sure your website redesign […]
Manual penalties: Unnatural links
There are several types of manual penalties that Google reviewers can apply to a website for violations of the guidelines. Cloaking or sneaky redirects penalty, Unnatural links from your website, Hacked website, Pure spam, and Hidden text or keyword stuffing are just a few. One of the biggest sources of penalties is for unnatural links, […]
The mobile first index: Content design
There is a lot of emphasis on high-quality long form content. The emphasis is justified; quality content will get you backlinks, traffic, and keep your visitors coming back. However, very soon, Google will bring its mobile-first index online, and your mobile pages will be the only ones that people see on mobile phones. It is […]
Google Search Console: What’s New?
On the 13th of July, webmasters started seeing changes to impressions and average positions of their pages on Google Search Console. At the time, everyone was under the impression that it was a) a bug or b) was an update in progress. As it turns out, it was an update of sorts to the Search […]
What marketers need to know about Google Attribution
Google Attribution was one of the biggest announcements to come out of Google Marketing Next. It is a free solution that pulls data from Google Analytics, AdWords or Double Click Search and provides a more holistic view of conversions across all these platforms. Let’s look at what this announcement means for online marketers: What is […]