Most organizations refresh the design of their website once every two years. This update is both a blessing and a curse. It is an opportunity to improve the underperforming parts of your site, but at the same time present the potential for making things worse. Here are three tips for making sure your website redesign […]
Manual penalties: Unnatural links
There are several types of manual penalties that Google reviewers can apply to a website for violations of the guidelines. Cloaking or sneaky redirects penalty, Unnatural links from your website, Hacked website, Pure spam, and Hidden text or keyword stuffing are just a few. One of the biggest sources of penalties is for unnatural links, […]
The mobile first index: Content design
There is a lot of emphasis on high-quality long form content. The emphasis is justified; quality content will get you backlinks, traffic, and keep your visitors coming back. However, very soon, Google will bring its mobile-first index online, and your mobile pages will be the only ones that people see on mobile phones. It is […]
Google Search Console: What’s New?
On the 13th of July, webmasters started seeing changes to impressions and average positions of their pages on Google Search Console. At the time, everyone was under the impression that it was a) a bug or b) was an update in progress. As it turns out, it was an update of sorts to the Search […]
What marketers need to know about Google Attribution
Google Attribution was one of the biggest announcements to come out of Google Marketing Next. It is a free solution that pulls data from Google Analytics, AdWords or Double Click Search and provides a more holistic view of conversions across all these platforms. Let’s look at what this announcement means for online marketers: What is […]
Web designers: what to ask you, clients, before you start
Modern web designers need to realize that even when it comes to site design, marketing comes first. Very few organizations maintain a presence online purely for informational purposes. With e-commerce and online sales growing, any website should base its construction with marketing as its primary focus. Here are some key points that any designer should […]
Client-side scripting languages
When it comes to web development, there are several layers of development languages. The two primary building blocks are HTML and CSS. Then there are server side scripting languages like PHP, Python etc. These power the dynamic web sites that we come across on the web every day. Another category is client-side scripting languages. These […]
Handling customer requests
Whether you manage a website, app, service, there are always customer requests. Even with the differences in all of the business categories, the requests from customers can fall into one of two categories: deep or wide. Let us look at the two types, what they are, along with examples: Deep “Deep” customer requests refer to […]
How to create a good round-up post
Roundups are long form articles that aim to cover all or as many aspects of the subject as possible. These are similar to tech review roundups in that they reference other reviews of the same product. These are now extremely popular; in part due to how well they spread on social media, but mostly due […]
Microsoft Azure Components
Microsoft Azure, the cloud computing platform consists of a series of different components that can be used alone but are often used together. Using each of these components as building blocks, any organization can replicate or recreate IT infrastructure online. In this article, we will look at the most used components of Azure. Compute This […]