Roundups are long form articles that aim to cover all or as many aspects of the subject as possible. These are similar to tech review roundups in that they reference other reviews of the same product. These are now extremely popular; in part due to how well they spread on social media, but mostly due to how well they rank on Google. Here is a step-by-step guide to creating a roundup post:
Step one – Identify every aspect of the subject
This is probably the most time consuming and the longest step of the process. Every possible angle on the subject needs to be addressed. For example, HR managers and potential employees could both be interested in reading an article on interviewing skills.
Step two – Images
Every single significant component of the article should be illustrated with a suitable image. Google considers relevant images an important part of what it considers good content.
In addition, take this one step further by creating an infographic. The right infographic can generate thousands of shares. Several services online provide free templates to use as a starting point.
Step three – Downloads
Successful roundups provide some form of downloadable content at the end. Visitors love downloadable content and this is the best method of getting a signup to a mailing list. The downloadable file should be an extension of the content on the page. Taking the above example of interviewing skills, the download could be a PDF of the most common interview questions along with good answers.
